5 Stats That Show How Deeply Video Connects With Your Audience

| July 19, 2017 | 0 Comments

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People love video.

Think about the last time you stumbled across a blog post that was recorded in video, and also written. Though the message was the same in text and video, the video probably resonated with you on a much deeper level. You may have even watched the video rather than taking the time to read the written blog post.

You are not alone.

Everyone loves videos, for so many reasons. The following 5 statistics show you how important it is to use video marketing to develop a real connection with your prospects and customers.

1 – People are 550% more likely to remember content with video than content with just text. (LifeLearn)

2 – The Social Science Research Network tells us that 2 out of every 3 people are visual learners. This means you have a much better chance of reaching your audience with video than with only a text-based marketing message.

3 – The Fast Company website reports that humans process visuals 60,000 times faster than text. This means you can get your message across quickly with video, and is probably the reason why videos 60 seconds in length or shorter are the most popular.

4 – The HubSpot website reveals that 400% more consumers would rather watch a video than read about the same content.

5 – When you add the word “video” to your email subject line, you improve open rates by 19%, and click through rates by an impressive 65%.

The takeaway here is simple … your audience wants videos, so give them what they want.

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