5 Tips for Streamlining Email in Your Business

| April 19, 2018

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One of the things that can take up a lot of time when running a business is your email inbox. Apart from your personal emails, any business should also have dedicated inboxes for different things, such as customer complaints, customer enquiries, meetings, networking and finances. If you’re struggling to keep on top of all your emails, here are some things you can do to stay more organized and save time.

1. Have a helpdesk service
You should have an inbox into which all customer enquiries and questions can be forwarded. This will ensure that they don’t get lost among other emails, and you can reply to these enquiries over the next couple of days. Although you should try to respond as soon as possible, these emails aren’t necessarily urgent.

2. Use a company for email marketing
You can either use a company or outsource the work to a freelancer. Email marketing is one of the best ways to get people to re-visit your website, but it can be very time-consuming. Apart from taking up lots of time, email marketing requires a certain set of skills – writing skills that will make people want to click on the links or take action.

3. Hire somebody to help manage your emails
If you’re getting busier, you can hire a member of staff to do several jobs for you. Included in these jobs you can suggest email management. This doesn’t necessarily mean that somebody else will be responding to all your emails on your behalf, but it will allow somebody to delete any unnecessary emails which come into the inboxes, respond to general enquiries and flag anything which might need your action or attention.

4. Use group chats where possible
Rather than having all your internal communications through email, you can get rid of some of the inbox action by creating different methods of communication. This could be through a group chat on Skype or Gmail, meaning that if people have quick questions they can fire it to the group and get a response fairly quickly.

5. Start a live chat
Depending on how many questions and enquiries you get through to the email inbox, you can start a live chat on your website. This will mean hiring somebody to manage the live chat during the agreed opening hours, but it could significantly reduce the amount of emails which are received. You can still allow people to email if the live chat is closed, but anybody who wants to get in touch during opening hours can get a quick and easy answer.

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