7 Benefits of Using Webinars in Your Business

| May 23, 2017

Imagine this. You are surfing the web, looking for information on a particular subject. You come across a great blog post. You read it, and feel like you really drew some value from the content. You keep surfing, and you come across a sign-up page for a webinar covering the exact material you’re looking for as well.

You sign-up, attend, and get to hear an industry expert talk about the topic of your interest. After you signed up for the webinar, he received a free gift that was relevant to the information you searched for. You were able to ask questions during the webinar, and learn from the answers to questions asked by others just like you.

When the webinar was over, your host reached out to you through helpful emails, made a value-rich offer that helped you solve a big problem in your life, and then continued to provide more valuable and free information that you found very helpful.

Which of those experiences would you enjoy more?

The answer is simple – the webinar process is more personal and offers so many more opportunities to help someone answer questions and solve problems. That is one of the big benefits of using webinars in your business – you are able to help your audience in a much deeper way than using other marketing methods. The following 7 reasons why you should be using webinars to build your business are essential for helping both you and your target audience.

1 – You Benefit from Unlimited Reach

The smallest mom-and-pop company with very little marketing capital can literally reach the world with a webinar. Thanks to the Internet and free webinar service providers, your personal time investment is all that is needed to become a global business.

2 – You Reduce Your Marketing Costs

YouTube Live, Google Hangouts and other websites and software suites offer free webinar services. This allows you to dramatically reduce the amount of money you spend building your customer base, and prospect pool, over more expensive, traditional marketing methods.

3 – You Can Turn Your Webinar into a Product

Study after study shows that online entrepreneurs often complain they don’t have a product to sell. When you host a free webinar, you automatically have an informative product that you can sell for the rest of your life.

4 – You Build Your Email List

Free webinars may be the most effective, low-cost way to build your email list. This gives you a group of laser targeted prospects you can market to any time, people that are interested in what you have to say.

5 – You Instantly Become an Authority Figure in Your Market

Even if you are scared as can be to give a webinar, your audience doesn’t know this. They look up to you as an authority figure in your field and a marketing expert, simply because of your ability to broadcast your company’s message through a webinar.

6 – You Can Create a Passive Income Sales Funnel

After you plan, host and complete a successful webinar, you have a powerful component of a sales funnel. You can use that same recorded webinar endlessly to promote the building of a passive income.

7 – You Build Customer Loyalty

Webinars are great for attracting new customers and clients. They are also excellent for showing your current customer base that they matter to you. They are a quick and easy way to deliver massive value and information to your customers, which builds client loyalty and leads to word-of-mouth referrals.

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