Engage by Running a Facebook Group

| June 4, 2018

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Welcome to the next lesson in the Boosting Engagement Series. Social media and blogging go together like a hand and glove. However, one mistake many bloggers make that have business pages on Facebook is to focus on getting a maximum number of likes. While that is a great goal to work toward, it should not be the end goal. All those likes will not mean anything if you do not engage those likes; ignore them and they will quickly leave and not come back.

Creating and running a Facebook group can have several benefits, like:

  • Getting your word out to a larger audience
  • Building a brand awareness
  • Using it as a stage to market products or services

Once you have a group built, engage them by asking questions. You most likely already have your blog established and know the profile of your audience, so it should be easy to ask them relevant questions.

One method used by bloggers also having a Facebook group is to publish a great blog post and then jump over to Facebook and ask some questions in regard to that post. Your goal is to get a healthy conversation going about the blog post, not to create tension, so depending on the topic, you have to be careful with the questions you ask.

Another technique Facebook readers in your group like is for you to share personal stories in reference to a blog post. For example, if your blog post was about the health disease shingles, you could share your experience of having it.

If you have a video on the topic of your blog post, post it to your Facebook group. Facebook audiences like that type of content and it can really boost your visibility and ultimately your blog readership.

Most people are visual in that they tend to like content better if it has at least one image relevant to the post topic. Remember the old adage “A picture is worth a thousand words.” It is still very good advice when it comes to social media and blogging. Plus, by posting an image, it gives you another way to enter in a link to a product or service relative to your Facebook or blog post.

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