SEO For Beginners – The 2 Different Types of SEO

| September 30, 2017 | 0 Comments

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There are dozens, if not hundreds, of search engine optimization practices. They all boil down to the following 2 different types of SEO.

1. On-Page SEO
2. Off-Page SEO

These are pretty self-explanatory. When you attempt to get the attention of search engines by working on a webpage or on your blog, this is on-page SEO. Off-page SEO refers to how authoritative your site is, and how popular it is. Put another way, on-page factors determine what phrases and words and topics you are going to rank for in the search engines. How high you rank for those particular search results is generally determined by your off-page SEO efforts.

On-page SEO work will include title tags, blog posts and other content, internal, in-site linking and page load speed. When you are building a presence on Facebook to drive traffic back to your blog, that is off-page SEO.

Why Should I Use SEO?

Guess what? You are actually using search engine optimization tactics whether you know it or not. If you don’t intentionally try to make your headings, URL structure and alt text for images pleasing to the search engines, you are practicing bad SEO without knowing it. However you have built your blog, you have been influencing the search engines, either positively or negatively.

Once someone discovers your blog, they will usually go back to see your new content by typing in the name of your website. They may even add you as a favorite in their browser, and simply access your content that way. However, until someone discovers you and what you have to offer, the search engines are the primary way people are going to find you.

This is the premier reason for using search engine optimization… to get found.

Without it, you are just hoping that Google somehow stumbles across your website, figures out what topic or topics you are writing about, and then hopefully send you lots of traffic that is relevant and targeted. You have put a lot of work into your blog, so it makes no sense to just pray for luck where traffic and success is concerned.

SEO is important so that web surfers find your blog through the search engines. Without smart SEO practices, and there are fewer than you may imagine you need to make to have a significant impact, Google may never index your content, and all of your hard work could be for naught. If you plan on turning your blog into a successful business, SEO is a must.

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