Video Marketing – Optimizing and Getting Traffic to Videos

| August 31, 2017 | 0 Comments

Video Marketing - Getting Traffic To Your Videos
Okay, you have made what you believe to be the most helpful, informative, value packed video ever created on a particular topic. You can’t wait to sit back and reap the rewards of all your hard work, watching your brand and wallet grow impressively overnight. Think about this though …

What if no one watches it?

You need traffic to your videos. The easiest way to get traffic to your videos is to keep the search engines happy. This means speaking to them in a language they understand. Every search engine, Google, YouTube, Bing and others, is nothing more than a bunch of software code. When you know how that software expects you to talk to it, you get higher rankings in web search listings than videos who speak a foreign language to search engines.

Use the following tips for getting relevant traffic to your videos. In most cases, especially with the powerful SEO tips you are about to see, the tools, tactics and software are free to use. We have included a couple of tips for a traffic sources as well.

Write Great Content First

You can use all of the SEO tips we are about to show you and never see the response you are looking for if your content is not great. Focus on great audio, great video and giving out amazing value and free information in your videos first. Then use the following tips to get found. This combination will get your traffic shared, and your SEO efforts will keep a steady supply of traffic coming.

SEO

Search engine optimization (SEO) may simultaneously be the most important and the most ignored aspect of video marketing. Do you recall those stats from the introduction? A lot of people are realizing the importance of video marketing these days. That means you will have a lot of competition out there.

The easiest way to instantly and dramatically insert yourself higher than your competition in search engine rankings is to do a good job optimizing your video for search engines like Google and Bing. Here are a few tools that help you do exactly that.

  • YTCockpit – Brian Dean, founder of BackLinko and a noted expert on SEO and link building, highly recommends this tool. He says it, “Shows you more keyword ideas (and keyword data) than any other video keyword research tool on the market.
  • Key Tools Limited keyword tool for YouTube – It is no late breaking news flash that Google is the largest search engine in the world. Google bought YouTube. YouTube is the largest video search engine in the world. That is why YouTube videos ranks so high on Google. When you use the Key Tools Limited keyword tool for YouTube, you get as many as 750 keyword suggestions absolutely free. The software uses the YouTube auto-complete feature to show you relevant and frequently searched for long-tail keywords about your niche or market.
  • Video SEO for WordPress plug-in by Yoast – This WP plug-in works behind the scenes to get your videos indexed and ranked by Google.
  • Google AdWords Keyword Tool – You need to have a Google AdWords account to access this keyword tool. Since Google is the most popular and powerful search engine on the planet, it makes sense to use their keyword tool as a video marketing SEO best practice.
  • Video Sharing Sites Auto-Complete Feature – Vimeo, Facebook Video, YouTube, DailyMotion and the other video sharing sites are search engines. Type relevant keywords you want to rank for into the search boxes on those sites, and stop before hitting enter. The auto-complete feature in the search engines will show you keywords and searches people often look for in your market.

video marketing edit laptop

Driving Traffic with Blog Posts, Social Media

You should use your videos to drive traffic to your website, and blog posts to drive traffic from your website to your videos. The same is true with all of your social media accounts, like Facebook, Twitter and Instagram.

Getting the Most Out Of Your YouTube Character Limits

After you use keyword tools and your own market expertise to see just what short and long-tail keyword phrases you should be targeting, you need to maximize your character limit capabilities. These are the limits allowed by YouTube, the most popular video sharing site in the world. When you use as many characters as YouTube allows, and your competitors do not, you create a simple advantage that speaks the language the YouTube search engine algorithm wants to hear.

  • YouTube video title – up to 100 characters long
  • YouTube video tags – up to 120 characters long
  • YouTube video description – up to 5,000 characters long

This is incredibly powerful information. If you figure the average word is 6 characters long, that means a whopping 833 words in your video description! Now look at the videos that are listed for the YouTube search phrases you want to rank highly for. You will find in most instances that those videos use nowhere near even 100 or 200 words and their descriptions. This means that simply by maxing out your character limit, you do a better job of speaking to YouTube’s algorithm, and therefore have a chance to rank for your desired search terms than your competition.

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