UPDATE 9/1: Read below for my CPA Instruments Bonus offer

UPDATE 8/31: Ritoban has announced that CPA Instruments will sell for just $39!
Also, CLICK HERE to watch the 2nd FREE training video which has just been released.

Coming off a hugely successful launch of Profit Instruments earlier this year, Ritoban C. is back with his latest product CPA Instruments which will be available on September 2nd.  As the name suggests, CPA Instruments is Ritoban’s blueprints that he has used to build a six-figure income by promoting CPA offers.

I have been asked several times if Profit Instruments is a prerequisite to use CPA Instruments.  The answer is NO you do not. and this has been confirmed by Ritoban.  According to Ritoban, CPA Instruments stands on it’s own and it does not need Profit Instruments attached to it.

CPA Instruments is a step-by-step course consisting of over 30 Instructional Videos, Blueprints, Process Maps, as well as,  Assignments.  There are a total of 9 Modules in the core course.

• Module 1: The Basics – An introduction to the CPA Instruments concept, the role of publishers and advertisers and the different types of CPA offers.
• Module 2: Getting In – This module teaches a complete step by step process of getting accepted into CPA networks.
• Module 3: Choosing Offers – This module teaches all about choosing money mustering CPA offers from these network, including selection criteria and keyword research techniques.
• Module 4: Free Traffic Instruments – Learn how to create various types of Instruments with which CPA offers can be promoted. This includes the role of social media, as well as, promoting CPA offers with video and niche instruments.
• Module 5: Driving Free Traffic – This module covers some of the best strategies for driving FREE traffic to CPA Instruments, including highly efficient Search Engine Optimization (SEO) strategies.
• Module 6: Paid Traffic Instruments – Learn how to quickly build various types of Affiliate Landing Pages and the basic structure that needs to be followed in each one of them.
• Module 7: Driving Paid Traffic – This module talks about paid sources of traffic to the CPA Instruments, including PPC, PPV and mobile advertising.
• Module 8: List Building – This module discuss everything about email marketing, including how to generate leads and proven techniques to promote various CPA offers with your email campaigns.
• Module 9: Advanced Mechanism – Learn advanced strategies to grow your business further with CPA marketing.

Ritoban’s CPA Instruments goes live at 12pm ET on Thursday, September 2nd. It will sell for just $39 and comes with a money back guarantee. Keep reading to learn about the BONUSES that you will receive for purchasing CPA Instruments from this site.

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CPA stands for cost-per-action. CPA essentially measures actions that are taken by the web site visitor that result in a purchase or an equivalent action such as signing up for a newsletter. An online marketer is relieved of some risk and is giving their advertisement investment a better value as this model places a lot of the responsibility of conversion to the publisher of the web site. Think of it in terms of earning commission. The goal of the online marketer is to compose a creative campaign that is capable of generating actionable leads and pays for each lead which results in some action being taken.

CPA is considered the optimal form of buying online advertising from a direct response advertiser’s point of view. An advertiser only pays for the ad when an action has occurred. An action can be a product being purchased, a form being filled, etc.Google has incorporated this model into their Google AdSense offering while eBay has recently announced a similar pricing called AdContext.

One potential benefit of a CPA model is a reduction in click fraud. Payments are based on a user clicking on an ad and then performing a specified action, such as generating a lead or purchasing a product. While not impossible to manipulate, that model is harder to game than one that pays publishers for clicks alone.

Typically, cost-per-action pricing, in which advertisers pay for leads, purchases or customer acquisition, has been the domain of affiliate marketing. Leaders in that industry include ValueClick’s Commission Junction network, Rakuten’s LinkShare and DoubleClick’s Performics. But at least one other search player, Snap.com, has been offering cost-per-action pricing for more than a year. Google’s entry into the market could threaten all of these players.

Benefits of Cost Per Action Pricing

Anyone involved in this industry knows that things aren’t simple or clear-cut in the world of online ad prices, where sites and advertisers are experimenting with a wide range of creative pricing options.

* We consider cost per action (CPA) pricing any formula that has advertisers paying not for viewership, but only for those viewers who do something upon seeing an ad.

* Advertisers often favor such pricing strategies because they pay only for measurable results. The problem for publishers is that they carry all the risk – if a poorly designed or badly targeted ad draws low activity levels, the publisher gets no revenue for those impressions served.

* CPA pricing can range from cost-per-click to cost for registration forms filled out, contests entered, questionnaires answered, or cost per ultimate product purchase. And this includes lots of other variables along a continuum of steps toward the sale.

Risks in Cost Per Action Pricing

* To counter the risk, most publishers charge much more for CPA arrangements, with the price going up as the action gets more demanding (and moves the customer closer to the sale.) So cost-per-click is higher than cost-per- impression. The cost for a completed registration form is many times higher, and the revenue share or cost-per-sale model is considerably higher still.

* What multiples make sense depends upon site performance, and the site’s visitors’ anticipated actions. The more a publisher knows about how regular visitors react to various calls to action, the better equipped they are to appropriately price CPA arrangements.

* CPA pricing is less clear to any supplier who recognizes that actual results are as dependent upon what the buyer brings to the transaction, as to what the seller supplies.

Internet Marketing Product Launches

Bobby Walker and Adeel Chowdhry are teaming up with Kris Trujillo to release Mass PPV Traffic on Tuesday, October 27th.  PPV simply stands for Pay Per View and in the most basic terms is buying traffic from PPV advertisers.  PPV is also known as Cost Per View (CPV).  This traffic comes in the form of popup or pop-under windows that appear when accessing websites.  These ads are highly targeted because you can bid on the keyword or destination website.  You pay per impression and the cost can be inexpensive in comparison to other traffic techniques; such as Pay Per Click.  Kris has been utilizing PPV advertising successfully to promote CPA offers and also quickly building his e-mail subscriber list.  In the prelaunch video example, Kris used PPV advertising to get over 45,000 visitors and 9000 subscribers in 24 hours.  His PPV marketing techniques will be revealed in the Mass PPV Traffic course.

Chris Cobb, along with Saj P, will be launching CPA Arbitrage on Tuesday, April 28th 2009 at 12PM EST.

Chris hit the ClickBank scene a couple of years ago when he launched DuvetDollars. This product showed people how to attack any niche market using AdWords and it included a bonus section on how to profit using CPA networks. CPA (Cost-Per-Action or Cost-Per-Acquisition), is an advertising model in which advertisers pay you for sending them leads that result in a desired action; such as filling out form.

CPA offers are becoming the biggest, most talked about subject right now…and Chris has dove headfirst into it in a big way. He has turned his back on his ClickBank efforts that made him $191k in just 2 years to concentrate on CPA. In CPA Arbitrage, he documents…

• How he makes up to 300% commissions, selling other people’s products.
• How to trade traffic for profit and become a traffic broker
• How he can get 7,000 – 8,000 new names and e-mails into his back office systems each and every day. His list is now over 600,000!
• How to set this up, so that ongoing sales and commissions keep coming in.

** Visit the Official CPA Arbitrage Website **