Archive for July, 2017
Why Testimonials “Connect” with Your Audience
Have you ever read a testimonial about a product? You probably have. People read reviews and testimonials all the time, to help them make buying decisions. They want to know what other people just like themselves think about a product or service before they take the plunge. This just makes sense. Using other human beings […]
Facebook Live vs. Youtube Live vs. Instagram Stories vs. Periscope: Which Live Video Platform is best for Your Business?
Thanks to social live streaming services, even non-techies are able to create videos like the pros. In fact, it’s the “realness” of these videos that viewers really love. From sharing views to breaking news, the use of social live streaming appears to be thriving. Interestingly, it has led to a heated contest between the major […]
Story-Based Content Connects With Your Audience
People love stories. Before written communication, telling stories was a way to pass down knowledge. Humans recorded their history by telling stories. There’s just something about a story that grips your audience and holds them until the end. They absolutely must find out what is going to happen to the protagonist, and this gets them […]
A Podcast Builds a Relationship with Your Audience
We like people that are like us. When you hear someone saying things you agree with, or mentioning that they have encountered the same problems you have, you begin to like and trust that person. Subconsciously, you connect better with an individual when you hear that person talk, rather than when you read something he […]
5 Stats That Show How Deeply Video Connects With Your Audience
People love video. Think about the last time you stumbled across a blog post that was recorded in video, and also written. Though the message was the same in text and video, the video probably resonated with you on a much deeper level. You may have even watched the video rather than taking the time […]
What Makes a Video Go Viral?
The media site Upworthy is known for its viral videos. The company’s video content just “clicks” with so many people, and the result is shares, likes, tweets and re-tweets across social media sites. Even though Upworthy is revered for its ability to make videos explode in popularity, a recent study showed only 0.3% of their […]
6 Video Marketing Ideas for Shy Business Owners
YouTube has claimed more than 3/4 of all video search traffic. YouTube is the second largest search engine on the Internet. The largest search engine is Google. Google purchased YouTube a few years ago. This means when you have a video on YouTube, you have an excellent chance for ranking for a particular keyword or […]