14 Proven Tips for Successful Live Video

| October 25, 2018

Cashing in on the power of live video

Live video is the undeniable king of reaching and engaging your prospects. Attention spans are shrinking, and this is one of many reasons web surfers prefer video over text and still images. Here are 14 proven tips for successful live video marketing for bloggers and other entrepreneurs.

Don’t wait to get started. A quality camera and microphone are definitely required if you plan on doing a lot of video marketing. However, your smart phone has everything you need to get started today.

Practice, practice, practice. Practice indeed does make perfect, which means you should intimately understand the software and gear you are going to be using.

Before going live, enjoy a comfortable test run in front of a friendly audience, like your friends and family members.

Develop a set schedule for your live streaming events. Your audience will grow, and you will get more viewers when people know when to expect your broadcasts.

If you are a blogger, broadcast every new blog post live on video. This way you have both video and text media forms for your blog visitors to consume.

An ATR2100 mic and Nikon CoolPix camera are inexpensive but quality home video studio components to get you started.

Don’t let speed bumps slow you down when you are live. People attending live video broadcasts are forgiving because of the nature of this type of media, and if you let a small mistake get into your head while you are live, it can ruin the whole broadcast.

If you are running out of live streaming ideas, why not cover one of your blog posts on your next live video? Blog posts, articles, e-books and reports are ready-to-go resources for video topics.

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Record all your live broadcasts. This can give you plenty of content to create video courses and use in all your future marketing endeavors.

One way to build an audience for your broadcasts is to host a contest or giveaway on social media.

Don’t forget to include a call to action at the end of every live video you host. Anyone that waits around until the end of your video is interested in what you have to say, so give them something to do that helps them and your business.

Calling out a few of the names of your attendees makes them feel good about showing up, and will improve attendance in the future.

If you are not sure what to cover in a live video broadcast, why not interview an expert or guru in your field?

Live video streams are great ways to explain a process or show how to use a product or service. This improves your image as a leader in your field, helps boost sales, and can minimize customer service problems and returns.

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