5 Common Webinar Mistakes… And How to Avoid Them

| May 21, 2017

internet marketing webinar

Think about some online marketing method you are really good at. Then think about the first time you ever attempted to employ that marketing tool. Were you scared? Did you feel like you may end up hurting your business more than helping it? Those are common feelings when any business owner, large or small, learns to use a new tool that he or she hopes will build their audience and positively impact their bottom line.

If you are considering using webinars to build and grow your business, you deserve a congratulatory pat on the back. Webinars have higher CTRs, sales conversion rates and email list building abilities than many other online marketing methods. However, there are common webinar marketing mistakes that happen all the time and simple ways to avoid them, so let’s take a look at a few now.

1 – Not Enough Planning Time

Slow down. You are no doubt anxious to access the many benefits of webinars for building a successful business. However, when you don’t plan enough, test your webinar software and your script and get comfortable first, you can do more damage than good for your business.

2 – Using Inferior Webinar Software

Google Hangouts and YouTube Live are free online streaming video services you can use to host webinars. GoToWebinar is one of the most expensive pieces of webinar software. Whether you go for free or paid webinar software, make sure your end-users get a quality experience.

3 – Settling for Inferior Audio

Webinars are video and audio-driven. In many cases, your videos are simple screenshots or slides. In every case, bad audio will kill the best webinar script and offer. In the testing phase, do whatever it takes to deliver high-quality audio. This means hosting your webinar from a quiet, calm, distraction-free environment, using a high quality microphone and capable webinar software.

4 – Using a “Sell, Sell, Sell!” Mentality

Webinars work because people have fun. They are interacting with you and each other. There is a “right now”, “being part of a group” process that text-based marketing messages simply can’t replicate. Think of value, not sales. Provide incredible free value during your webinar. Don’t sell during the webinar “body”. If you do make an offer at the end of your webinar, be certain that what your webinar attendees pay in return for the value they receive is so attractive that they can’t pass up on the offer. Don’t sell throughout your webinar. Leave that for your call to action.

5 – Limiting How Much Your Audience Can Participate and Interact

Why do people love attending webinars? Because they want to be heard! They want their opinion noted, their questions answered, and their problems solved. Those webinars that allow your audience to interact and engage with you will always be your highest grossing and highest converting webinars, because you allow your prospects to be a part of the process.

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