6 Video Marketing Ideas for Shy Business Owners

| July 15, 2017

video marketing how to

YouTube has claimed more than 3/4 of all video search traffic. YouTube is the second largest search engine on the Internet. The largest search engine is Google. Google purchased YouTube a few years ago. This means when you have a video on YouTube, you have an excellent chance for ranking for a particular keyword or phrase in the world’s two largest search engines.

Even if all you do is add videos to your website and you will avoid all of the video sharing sites, video marketing makes sense. Search engines understand more and more people are watching videos than reading blog posts and text-based web messages. They are starting to rank webpages accordingly. If you are one of the many people who is reluctant to get in front of a camera, here are 6 video marketing ideas for shy business owners to make sure you don’t forgo video and miss out on the powerful marketing opportunities it provides.

1 – Practice, Practice, Practice – Practice makes perfect, and can relieve your anxiety about video marketing. Start out by simply recording short 15 and 30 seconds videos of you doing normal, daily things. Don’t publish these videos, simply get used to being in front of the camera.

2 – Use screen capture software – Free Screen Video Recorder and Screencast-O-Matic are free ways to capture screen shots. You record your voice, or someone else’s, through your computer microphone. Your computer records wherever you go and whatever you do on your monitor. This is a simple and free way to make videos, and works great when you’re explaining a how-to process.

3 – Get someone else in front of the camera – This is a simple way to harness the sociability of one of your team members, or a friend or family member.

4 – Keep the process simple – Instead of buying thousands of dollars worth of camera equipment and bright spotlights, making yourself feel like you are on stage in front of a huge audience, keep things simple. Start out just using your smart phone, because you have probably taken selfies before. Alternately, you may use the camcorder and mic on your computer. The easier the process is, the more likely you are to actually follow through.

5 – Head to Fiverr or Upwork – At Fiverr you can have videos created for just $6 dollars. There are plenty of talented freelancers working there and at Upwork that can create your videos for you. You might be surprised at the high level of quality videos you can have made for a small amount of money when you let someone who specializes in video creation handle the task for you.

6 – Get your happy customers involved – Social proof is an excellent sales tool. Contact any customers who have given you testimonials and raved about your products. Ask them if they would like to appear on camera, or at least have their voice used with screen capture video or slide-shows. This shows your customers you really care about what they have to say, and people are more likely to believe someone that is not on your company payroll when they are talking about how good your product or service is.

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