7 Reasons Why You Should Be Using Video Marketing in Your Business

| June 12, 2017

video marketing equipment

Video is powerful. It can make web surfers stop dead in their tracks, something that is infinitely harder to do with text-based content. If you have a video go viral it can be shared be literally millions of people. That kind of free attention and traffic to your business is priceless. Still though, some marketers are not embracing video. Here are 7 reasons why you should definitely be using video to market your business, for powerfully positive word-of-mouth advertising benefits.

1 – According to Forbes magazine, nearly 60% of executives would rather watch a video that consume the same information in text-based content.

2 – Unruly is a website that “Gets Videos Seen, Shared and Loved Across the Open Web.” They report that video advertisements elevate the intent to purchase an item or service by 97%. This basically doubles your ability to sell what you have to offer.

3 – Statistics show that for every $1 spent on email marketing, you can expect a return of somewhere between $25 and $40. So email marketing still works well. If you want your email marketing efforts to pay off big, add video. Global web services provider Implix says an introductory email which includes video boosts click through rates by an incredible 96%.

4 – Orion21 is a video marketing company. They have found that landing pages with video content enjoy as much as an 900% increased conversion rate over the same pages without video. Imagine you have a landing page that converts 5 out of every 100 viewers into purchasing customers. Add video, and you could rocket your conversion rate up to 45 out of every 100 viewers.

5 – Orion21 also tells us that video is viewed an amazing 1,200% more times than textual content and links. If you have a great blog post, summarize it in a video, add it to your blog post page, and enjoy 12 times more traffic, notoriety and attention.

6 – The Insivia company specializes in marketing, design and consulting on the web. They report that video viewers remember 95% of your message. Readers of text retain only 10% of your content.

7 – Video routinely attracts 200% to 300% more monthly visitors to a website or blog. It also doubles the amount of time people spend on your site once they get there. This results in a 157% increase in free, organic traffic from search engines, simply by including video.

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