Beginner’s Guide to How SEO Works

| September 24, 2017

search engine optimization seo

If you are not familiar with the term SEO, it stands for Search Engine Optimization. Basically, it is things you can do to make your posted content in your blog friendlier to the search engines like Google, Yahoo and Bing. This in turn can rank your content higher in search results, thus getting you found more easily.

Let’s use Google as an example. Based on an algorithm, it sends out “electronic spiders” to your website and checks 100 different things called indicators that determine the usefulness of your content. Included in the checks are backlinks, age of your website, traffic and how often you post content, just to name a few. The trick is to make sure the spiders find what they are looking for so you can rank higher than other blogs in your same niche.

From a blogging standpoint, SEO is basically a process. If followed, it will give you the best chance of success. First, make sure your theme is optimized. The search engine Google is looking to see if your theme is:

  • Mobile responsive – Google prioritizes mobile sites before non-mobile ones’ due to the number of smartphone being used today.
  • Coded smartly – This usually isn’t too much of a problem unless you have had a theme custom designed by a coder that wasn’t SEO savvy.
  • Loads fast – The less time it takes for a site to load, the better will be the user’s experience. If your site is not as fast as it could be, there are plugins you can add to your blog to speed things up – like W3 Total Cache.
  • Original – The more unique your theme is, the better it will rank. That is not to say the themes that come loaded on a new WordPress blog are bad, just be sure to customize them to fit your needs or buy a ready-made theme that allows you to make further customization’s.
  • No broken links – Links that lead to nowhere will send up red-flags. Why? Because it will not enhance the user’s experience if they click on a link and it errors out.

Lastly, add the Google Search Console to your blog so you can see it from their viewpoint. It will give you a lot of insight as to changes you may want to make to rank your blog higher.

In the next lesson, we’ll look at some tried-and-true best practices as far as SEO that you can do to make you blog rank higher.

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