Finding Your “Why” To Help Connect with Your Audience

| November 15, 2016

Finding Your “Why” To Help Connect with Your Audience

writingWhy are you in business? If you are just working to make a lot of money, you may find it difficult to reach your goal. That is because IM efforts are much more successful when they are laser targeted. You should definitely be marketing to a smaller, niche target, rather than a huge field. It is much easier to connect with a smaller, very specific group of individuals than the entire marketplace.

You will also find success quicker, and easier, when you identify the “Why” that drives you.

Ask yourself this question. What is the reason you are running your business? Your first answer is going to be very general. You may respond that your Internet marketing efforts will hopefully make you wealthy. You might also answer that question by saying you hate your boss, and despise working for someone else.

Your first response to the above question needs to be narrowed in focus.

If your immediate response is, “Because I want to be rich,” as yourself “why” you want to be rich. Piling up wealth upon wealth is fine, but what do you want from the money that you hope to make? Ask yourself why lots of money is important to you. It may be because you were raised dirt poor by very hard working parents, and you want enough money to free your parents from having to work in their retirement years.

Your desire for wealth may be because of your deep-down need for people to look up to you. Perhaps you would like to be able to donate large amounts of money to charitable organizations so that you can help others. In each one of these cases, you have found the root cause for your surface goal of making lots of money.

Why Your “Why” Is So Important

People identify with passion. When you keep your “Big Why” at the forefront of your mind, it drives every one of your marketing efforts. It becomes transparent to your prospects and target audience. People that have that same focus, those that hold your important ideals in high esteem, will be happy to become your customers and clients.

That is because they think like you do. It is easy for you to connect with them, mentally and emotionally. This is why digging down to your base reason for everything that you do is so important in business.

There is another reason why discovering your Big Why is so important to your business success. Internet marketing can be tough at times. Just like any other business, you will have highs and lows, good times and bad. If you are not 100% committed to a laser targeted vision that you hold above all other ideas, there are going to be times when you may think about throwing in the towel. If you have expressly identified, embraced and written down your Big Why, working through any type of setbacks and business difficulties will be no problem at all.

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