How Can Videos Help Your SEO?

| June 25, 2017

video marketing laptop seo

Optimizing your content for search engines is crucial for free traffic. You probably know this. But did you know that video search is predicted to make up 74% of all web traffic in 2017? You may have heard that Google purchased YouTube a few years ago. This is because Big G understands the power of video as a search tool.

You don’t have to be reminded that Google is far and away the most used and biggest search engine on the web. Since they bought YouTube, which has claimed a staggering 78% of all of video web traffic, how do you think Google ranks videos? Forrester Research tells us it is 50 times easier to rank for a piece of content if there is a video accompanying it, than if you just use a text-based message. This is because Google, and the other search engines, consistently rank a piece of content with video ahead of a similar piece of content with no video.

How to Maximize Your Videos’ SEO Possibilities

On YouTube, your video description can be up to 5,000 characters long. Research shows that the average online word is approximately 6 characters in length. This means you could add a 833 word description to each video you place on YouTube. On your website or blog, you can add as much text as you like. This is how you use video to optimize your search engine rankings, by adding plenty of relevant keywords and phrases to your video tags, titles and any accompanying content.

Research shows people stay on a webpage much longer when there is video on that page. The amount of time someone spends on your webpages is an important metric in the Google algorithm. The same is true for search engines like Bing and Yahoo. The longer you can get someone to stay on your webpages and website, the better your ranking for search terms on that page.

Videos Build Powerful Social Media Backlinks

A backlink is simply a trail that shows where someone began before they headed to your site. The search engines respect social media Goliaths like Facebook, Instagram, Snapchat and YouTube. When you place videos on those sites and people click from your videos to your web properties, you get SEO love.

Start adding videos to every page of your website, and put them above the fold. This gets people to spend more time on your website then they are currently, which helps your SEO efforts. Add social media share buttons that make it easy to share your content with others, and your search engine optimization is rewarded when your videos go viral.

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