How Long Should a Paid eBook Be?

| January 9, 2017

How Long Should a Paid eBook Be

Bloggers and other online marketers have to have something to sell. Building relationships and solving problems is great, and you should definitely be doing both of those things. However, you eventually want to monetize all of your hard work. There is absolutely nothing wrong with that.

As a matter of fact, research shows that the people who come to your website and value the knowledge that you have are more than happy to purchase information from you. They are at your website or blog because they identify with you. You have made a connection. These people value your opinion, so offering them some type of product that could both help them, and pad your pocketbook, is the next logical step in building your business if you haven’t done so already.

How to Choose the Right Length

You are thinking about writing an e-book, since it can be delivered electronically to anyone, anywhere in the world, anytime night or day. But there is one thing that is bothering you. How long should it be? Is 5,000 words long enough? Maybe 20,000 words is better. Should you make it 7 pages, 25 pages or 100 pages in length?

The answer kind of lies in an old saying about books in general. It goes like this:

“A bad book can’t be short enough, and a good book can’t be too long.”

In other words, your book should not be a single word longer than it needs to be. Deliver all of the information you possibly can, and use no extra fluff or filler. Generally speaking, e-books that people pay for are expected to be short if you are solving a problem or teaching a “how to” process. If you are writing a piece of fiction, such as a digital novel, e-books are expected to be longer.

Carol Tice is a well-known blogger. When she wrote her first e-book that she was going to sell, she didn’t know how long to make it. She wanted to teach people how to make money writing online. She admits now, years later, that she made her book entirely too long. At a whopping 220 pages, it gave the reader a lot of value, but also way too much content to sort through.

In most cases, for bloggers and online business owners, e-books will sell for somewhere between $7 and $27. This means they are not expecting a long e-book. Your customers want short, quick, easy to implement information that they can put into action right away. Explain the benefits of the process you are going to teach, then teach the process, then add a summary or conclusion. Different markets and interests will require different lengths, but usually, somewhere between 5,000 words and 20,000 words is a good e-book length for information marketing purposes.

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