How to Create and Sell an Online Course – Checklist

| September 29, 2018

how to create and sell an online course checklist

Building an online course is a great way to grow your business. You can give away courses to build your email list and expand your business reach, or you can do like lots of bloggers and other Internet entrepreneurs and sell your course. You may choose to crank out a new course every few months or once a year. You may decide instead to make just one high-value course that you sell for the rest of your life, rather than making multiple courses.

Whatever you decide, there are best practices that lead to success and things you should avoid. Use the following checklist to help you make a course that will deliver the results you are looking for every time.

Do your homework. What you love may not sell. Keyword research tools such as Google Keyword Planner, SEMRush, WordStream, Moz’s keyword explorer and KWFinder can uncover exactly what keywords and phrases people are searching for right now.

☐ Dedicate a journal to your online course creation process. Use this journal for nothing else, and include everything and anything that has to do with creating your course. This provides invaluable information for your next course creation effort.

☐ Choose a medium, and decide whether you are going to use video, audio or textbased content, or some combination of those types of media. Remember that video enjoys a higher perceived value than text-based content.

☐ How you deliver your product? Are you going to use a members only website to access your course? Perhaps you will deliver webinars or send course components through email. Figure out what online course delivery method you’re going to use.

☐ Pre-selling is important. You can offer substantial discounts before you even begin building your course to guarantee sales and put some money in your pocket before you begin.

☐ Sites like ClickBank and JVZoo are destinations for marketers that will sell your course for you in return for a commission. You can also market and deliver your course on these platforms, and they deliver a built-in audience of info product and online course buyers.

☐ Video courses with 5 to 7 modules plus and introduction and conclusion are popular in the video course arena. Include more modules and you can command a higher price, as long as you don’t go overboard.

☐ Get started, and take noticeable action each day. You haven’t created a course up to now because you never got started. Start today, and hold yourself accountable.

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