How to Define Your Business Purpose and Vision

| October 9, 2018

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You might have a skeleton idea of what you want your business to achieve, but how do you really define the purpose and vision? Getting the most out of your venture can only be achieved by clearly defining to yourself, your workers and your clients what the aims of your business are. If you’re struggling to define these at the moment, here are some tips for getting the clarity you need.

What does your business want to achieve?

Every business venture and company wants to achieve something, even if it’s bringing a new type of product to the market or becoming a local leader within a niche market. Make a list of the things that you want to achieve through your small business – even if you don’t include all of these in your purpose and vision, it’s a good way to brainstorm and get thinking about what your business is doing. If you have been running it for a while already, make a separate list of the achievements to date, as this will help you to see more clearly what your business can do.

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How can your business have a positive impact?

Think about the ways in which your business could have a positive impact on other people, communities and projects. Your business may want to offer to sponsor local children or businesses when they are starting up or trying to find their way, or you could make a section of your business into a social enterprise that will have a good effect on the communities and local areas. Your business doesn’t need to be involved in charity work or humanitarianism in order to have a positive impact, however. You can have a positive impact simply be delivering advice on particular issues or offering something which was not previously on the market.

How can your business help others?

Travel companies help people to find a home elsewhere in the world, while gadget companies are trying to revamp the way we do things and make it more easy and convenient to connect and develop innovative thinking. People are interested in what your business can do for them, so whatever market you are in, your purpose and vision should encompass this somehow. Putting your customers first and making the messaging clear will ensure that you receive respect from your customers from the very beginning.

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