Online Courses – Be Sure to Ask the Market

| September 22, 2018

In the last post, we briefly talked about reading the comments on Amazon to see what people liked or disliked about the published products. Today, we take it one step further with a few ways you can ask your market what they think about your idea.

One great place to get feedback is in forums – especially ones in your idea niche. Once you have a list of forums, start reading what people are posting about the same topic you have for your course idea. The reason people buy things is because they think it will address and solve a problem they are having. Look at asked questions and comments where consumers are complaining that a particular course did not solve their problem. This can give you ideas as far as what you should include in your course, should you decide to go ahead with it.

You can also ask questions about your idea using a tool like Survey Monkey. Using their survey collectors, you send out your survey to your audience by email, social media, to mobile devices, chat, in addition to sending it out to your list if you already have one.

Focus you surveys more on what they would like to see instead of what they have used in the past. For example, you could ask “What is the biggest or greatest challenge you face when (something about your target idea)? When completed, the question could look something like “What is your biggest challenge when trying to keep your skin looking soft?” provided your target idea was a course on anti-aging. You will get better results if you use open-ended questions instead of closed ones that give you the same fixed answer of yes or no.

In the next article, we explore the use of lead magnets as a way of testing the market.

Thanks for reading!

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