SEO For Beginners – What is SEO

| September 29, 2017

seo for beginners freeIn defining search engine optimization, we are going to talk about how Google wants you to conduct business on your blog. There are obviously other search engines, like Yahoo and Bing, but the Big G is far and away the most influential search engine. Practice the SEO tactics you will learn in this report, and you will find you are keeping the other search engines happy as well.

The 2 Basic Functions of Search Engines

Search engines are just large pieces of code. They have 2 basic functions – 1) crawling the World Wide Web to build an index of webpages, and 2) to give web surfers a list of webpages the search engines think are relevant to whatever people are searching for.

That’s really all search engines do. They are a tool for searching the Internet. They have pieces of code called “spiders” that “crawl” all over the web constantly. They are always looking for updated information and new webpages. When they find a page that they have not indexed yet, they add that page to their search engine index.

Then the next time someone is searching the web, if they are looking for information that is on your blog, the search engine will decide if that page is more or less relevant than all the other pages related to that topic. This is how Google comes up with a ranking order, listing the most relevant search terms in their opinion on the first page of results, numbered 1 through 10.

What Search Engines Say About SEO

SEO, as you know, stands for search engine optimization. You want to optimize your content for search engines, which means you want to make sure you tell Google and the other search engines precisely and exactly what your webpage is about. In the olden days, there were several tactics you could use to “trick” Google and manipulate the system.

This let really poor content get massive traffic. The web surfers were not happy, they let Google know what they thought, and now Google has changed for the better. While there are still SEO practices you need to follow, and we will cover those in a bit, as long as you produce lots of great content and you keep your readers happy and coming back for more, you will have to do minimal SEO work.

keyword research

Since Google provides the most search results and traffic on the web, let’s see what they have to say about smart SEO practices.

“Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking.'”

In other words, don’t write for search engine spiders, write for human beings. Solve problems. Care about your audience. Give away great information for free. Do those things, and SEO will largely take care of itself.

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